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Reaching Digitally Excluded Audiences

Juli 21, 2021 @ 11:00 am - 1:00 pm

Logo Museum Development East Midlands

This workshop led by the Arts Marketing Association and is to support museums to engage with all audiences.
About this event

Millions of people in the UK are digitally excluded for a range of reasons, at a time when there is more focus on digital and digital delivery of services than ever before.

In this session we will take a closer look at what we mean by digitally excluded audiences, why and how people are digitally excluded, and who they are. You will explore who forms part of your audience that isn’t online and what you can do to reach and connect with them in a way that works for both them and you.

What will participants gain?

An understanding of why and how people are digitally excluded, and the implications for them and museums
Support with identifying who your digitally excluded audiences are and understanding their needs
Ideas and examples of the ways in which you can engage with digitally excluded audiences.

Who should attend?

This training is aimed at individuals who have some experience of online marketing and would like to progress to a more advanced level. It is for staff and volunteers of East Midlands museums. In particular delegates should have some knowledge of the below to get the most from the session:

An understanding of who their museum’s audiences and target audiences are
And reflections on which of their audiences are digitally excluded (they won’t be asked to share this).

If participants have done any engagement with or marketing for digitally excluded audiences, they will be welcome to share this with others in the chat box during the session.

Session leader:

Christina Lister is a marketing and audience development consultant and facilitator working with museums, heritage sites and cultural organisations. She has 18 years’ experience in marketing and communication working as a consultant and in agency and in-house positions. Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact by delivering training, facilitating workshops and developing strategy. Her client experience spans larger organisations such as the Science Museum Group and Museum of London; sector support organisations and museum development organisations such as AIM, SHARE Museums East and South East Museum Development Programme; as well as a range of independent and smaller organisations including Jane Austen’s House, the Museum of Cambridge, American Library, de Havilland Aircraft Museum, the Museum of English Rural Life (MERL), Stratford Circus Arts Centre and Norwich Historic Churches Trust.

Please note by signing up to MDEM training you are agreeing to our terms and conditions.


Juli 21, 2021
11:00 am - 1:00 pm
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Museum Development East Midlands (UK)
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